The newsstand rests prominently in front of Montefiore Health System’s Moses Campus on East Gun Hill Road at Rochambeau Avenue in Norwood, the perfect place for on-the-go candy, drinks and newspapers, of course.
Its silver exterior is hard to miss to the hundreds of hospital employees and residents who pass by the site. At a time when newspaper sales are dwindling, one can make the argument that the stand is a goldmine.
Except there’s one issue: It’s never been opened. “Not even once,” Maria, a nurse at Montefiore, said.
“The doors have never been lifted up,” said another hospital worker, pointing to the pristine shutters that seal the display.
For now, the kiosk is something of a neighborhood monolith, drawing attention from passersby though not enough to ever inquire why the city built a newsstand that’s never once been utilized.
JCDeceaux, an advertising company, built the kiosk roughly two years ago as part of a deal to build some 300 sleeker kiosks in exchange for advertising rights.
The New York City Department of Consumer Affairs (DCA), which hands out licenses to prospective newsstand vendors, has remained mum on why exactly no one has snatched up the rights to the stand. Christine Gianakis, a spokesperson for DCA, said that an application for the site is pending. The process, as in most New York City projects, is brutally bureaucratic, requiring several sign-offs and more than $1,000 in applications fees by other city agencies before DCA hands over a lease.
This is one of 10 pending applications for vendors looking to open newsstands across the Bronx. Overall, there are 13 legally operating newsstands in the borough.
“I haven’t seen any activity,” Giovanni Jimenez, who sells knickknacks just feet from the stand, said. Jimenez thinks the stand would be a boon to whoever grabs the lease. “A lot of people pass over there.”
Editor’s Note: The print version of this article misstates that CEMUSA Inc. had built the newsstand. JCDeceaux had acquired CEMUSA Inc. in 2014.