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A Two-Fold Purpose For Tour de Bronx on Oct. 22

A Two-Fold Purpose For Tour de Bronx on Oct. 22
RIDERS TREK THROUGH the Bedford Park during the 2015 Tour de Bronx. This year’s event is set for Oct. 22.
File Photo

Cyclists from around the world are expected to trek around the borough for the annual Tour de Bronx slated for Oct. 22.

The tour intends to promote physical activity for an otherwise unhealthy borough while shattering the many stereotypes still linked to the Bronx.

“This is not a race,” said the Bronx Borough President Ruben Diaz Jr, speaking at Woodlawn Cemetery, one of the sites riders are expected to pass through. “The Tour de France is a race, the Tour de Bronx is a tour and we encourage people who are doing the 40-mile ride to get off their bikes and take a tour.” The 40-mile ride is one of two routes cyclists can take during the event. The much shorter 25-mile covers the neighborhoods of Mott Haven, Crotona Park and Pelham Bay.

For Diaz, breaking the “Bronx is burning” mold that’s been embedded in the world remains a focus, a reason why this event stands as one of the more critical events to chipping away at it. Last Year, Diaz met an Argentinian couple who held many misconceptions about the borough.

DIAZ (AT PODIUM) at this year’s Tour de Bronx announcement at Woodlawn Cemetery’s Woolworth Chapel on Oct. 16.
Photo by Diego Barcacel Pena

“They found their way to the Bronx and at the end of [the tour] for them to tell me that they appreciate that it was free when they paid so much in other cycling events and that they had the most fun here, that was really rewarding,” Diaz said.

Some of the new things that are coming to Tour de Bronx are custom cues that give riders historical background on each neighborhood they pass, a 15 to 25 percent discount on bike rentals for those looking to rent a bike the day of the event, and a partnership with an app called “Ride with GPS” that organizers hope will replace paper maps used during the tour.

Diaz hopes that the tour will bring in a new wave of tourism to the Bronx. “It’s a giant commercial for the Bronx,” said Diaz. In some cases, real estate developers have used the tour as an opportunity to search for sites for their next project.

Montefiore Health System, the main sponsor of the event, wants Bronxites to see the beauty of the borough through a health lens. “We want to make sure that people understand that physical activity is fun, is free, and that everyone can do it,” said Melissa Cebollero, senior director for community and government relations and senior director for Mosholu Preservation Corporation, publishers of the Norwood News.

Some 6,000 riders have already signed up for the tour. Diaz hopes among this year’s registrants are Bronx families.

“Hopefully this will start a chain of events where they can continue to plan with their families to continue to benefit from our green spaces and public parks,” said Diaz.

Editor’s Note: To sign up for the tour, go to http://www.ilovethebronx.com/index.php/happenings/tour-de-bronx. Check-in starts at 9 a.m. at 164th Street between Walton Avenue and the Grand Concourse.

Welcome to the Norwood News, a bi-weekly community newspaper that primarily serves the northwest Bronx communities of Norwood, Bedford Park, Fordham and University Heights. Through our Breaking Bronx blog, we focus on news and information for those neighborhoods, but aim to cover as much Bronx-related news as possible. Founded in 1988 by Mosholu Preservation Corporation, a not-for-profit affiliate of Montefiore Medical Center, the Norwood News began as a monthly and grew to a bi-weekly in 1994. In September 2003 the paper expanded to cover University Heights and now covers all the neighborhoods of Community District 7. The Norwood News exists to foster communication among citizens and organizations and to be a tool for neighborhood development efforts. The Norwood News runs the Bronx Youth Journalism Heard, a journalism training program for Bronx high school students. As you navigate this website, please let us know if you discover any glitches or if you have any suggestions. We’d love to hear from you. You can send e-mails to norwoodnews@norwoodnews.org or call us anytime (718) 324-4998.

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