The Fordham Road Business Improvement District is kicking off the busiest commercial corridor in the Bronx’s holiday shopping season tonight with its “Sparkling the Heart of Fordham Tree Lighting Event” in Bryan Park (corner of East Fordham Road and East Kingsbridge Road) from 6 to 8 p.m. It’s completely open to the public and will include a visit from Santa Claus who will give away free books and gifts to the first 350 kids, plus holiday music featuring a performance by the Fordham University Gospel Choir and other fun activities, raffles, prizes and giveaways.
At the same time, the BID will be promoting a 10% holiday discount program at 68 participating Fordham Road businesses. All you need to do is present a BID-sponsored newspaper advertisement (might we suggest the print edition of the Norwood News, out on streets now. Or you can even print out a copy of the issue, which we have in pdf form online. The ad is on the back page.)
The Fordham BID is also providing extra security patrols that began on Black Friday and will continue through the end of the year.