New York City Mayor Bill de Blasio announced on Wednesday, Oct. 28, the Open Storefronts program, permitting storefront businesses to use a portion of their sidewalk to display merchandise, sell goods, complete transactions, and provide queuing areas. The program will begin on Friday, Oct. 30 and will run until Dec 31.
The Open Storefronts program assists existing ground-floor storefront businesses who want to use outdoor areas on a temporary basis. It allows eligible businesses to conduct activity on sidewalks, on roadways in the Open Streets: Restaurants program, or a combination of both.
In addition to businesses engaged in retail trade, repair stores, personal care services, and dry-cleaning and laundry services will be able to use outdoor space for seating, queuing, or display of dry goods.
Building on the success of the Open Restaurants and Open Streets programs, they mayor said the Open Storefronts program will provide safe spaces for small businesses to rebound in challenging economic times.
“Rebuilding a fairer, better New York City means maximizing use of our outdoor space, helping businesses keep their employees, and giving New Yorkers more reasons than ever to shop local and enjoy their communities. Open Storefronts does all three,” said De Blasio. “This program builds on the successful legacy of our Open Streets and Open Restaurants programs, and I look forward to finding more ways than ever to reimagine our urban landscape.”
Norwood News reached out to a number of local businesses to obtain their take on the new program. Mike Darwish runs My Furniture, located at 2390 Grand Concourse in Fordham Heights. Darwish was unaware of the new program but welcomed the initiative, saying it was a great idea as he could display some of his big pieces outside. “Right now, we can’t because we can’t block the sidewalk, but if they’re allowing us, that’d be great because it would be safer, easier to sell products,” he said.
“With this epidemic, it’s pretty hard to actually get us even going. Yeah, that’s a great idea – I mean for our safety, the staff’s safety and for the customer.” Asked if it was difficult to maintain social distancing in the store among the customers and staff, he said, “It is a lot harder. We have to show a couple of products sometimes – to somebody who’s in a kiosk or we have a catalog [where] we have to stand next to a customer and show them what they have. It’s usually like a couple, or maybe a family of two or three. And then, we have like a whole bunch of those in a store.”
Darwish continued, “A lot of couples are looking in the store. They might see more than a couple of people in the store, and they just decide to walk out because they’re concerned. Maybe they have health issues, they don’t want to be around a lot of people or they think the floors are crowded and they just don’t want to be in that crowd.”
He added, “So, it’s difficult doing business with this COVID thing, and even social distancing and even wearing a mask. Some people – they don’t even want to wear a mask in the store and they would just wear it halfway, but with them being outside, it’d be just a lot easier just for them to look at the product without wearing that mask.”
Under the program, an eight-foot clear path of sidewalk from the curb must be maintained. Retailers cannot use the space of adjacent businesses, and they must bring all furniture and goods indoors when closed. For existing Open Streets: Restaurants locations, the Open Storefronts program will also permit businesses to use the curb lane directly fronting their storefront to conduct business activities during operating hours.
Robert J Benfatto and Jennifer Tausig, co-chairs of the NYC BID Association were happy to see the program come to fruition. “The NYC BID Association applauds the administration for announcing this exciting and bold Open Storefronts plan to help save our small businesses who continue to suffer from the economic impacts of COVID-19,” they said in a written statement.
“It is our hope that this program combined with Open Streets and Open Restaurants will create a vibrant atmosphere for street life and commercial activity during the upcoming holiday season. We look forward to working with the administration and other stakeholders to ensure a smooth and effective implementation of this program.”
Jonnel Doris, Commissioner of NYC Department of Small Business Services, was one of the drivers behind the program along with the Department of Transportation. “Our 240,000 small businesses are the backbone of our economy and we will continue to fight for their survival,” Doris said.
“The Open Restaurants and Open Streets: Restaurants programs have brought great success to our restaurant industry, and we are excited to now include our small retail shops. This innovative approach will help bring back customers, revive the character of our neighborhoods, and build a stronger NYC.”
One open question is how the sidewalk space will be shared between retailers and vendors. Norwood News has reached out to the City for comment on this aspect of the program. We did not receive an immediate response.
The program has received broad support from Bronx local elected officials also. “As we prepare for the potential of a second wave in New York City, it is critical that we create innovative options for small businesses to safely continue operating and keep our local economies moving,” said State Senator Alessandra Biaggi. “The Open Storefronts program will be an important outlet for New Yorkers as we move into the holiday season, and I encourage Bronx businesses to apply.”
Meanwhile, Council Member Fernando Cabrera said, “The Bronx is a borough of small businesses. These retailers are a major part of our economy, serving the shopping needs of our communities and providing jobs for lots of people, many of whom are immigrants.” He added, “The Open Storefronts program is a move in the right direction- allowing store owners to stay in business and maintain jobs, while protecting health and safety during the COVID-19 pandemic. Open Storefronts will help our communities to recover from the economic effects of COVID-19.”
The program is anticipated to impact 40,000 businesses and support over 450,000 employees, while providing customers with an additional option to shop in-person and locally ahead of the holiday season.
Businesses can visit www.nyc.gov/openstorefronts to review eligibility requirements and to complete a brief online application.
For a list of eligible retail activities, please visit Open Storefronts FAQ 2.