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Nike Ad Mistakes Norwood for Williamsburg. Misspells WBO Center 

Perhaps this commercial should’ve done some fact-checking before releasing this video out. 

A heartwarming commercial by Nike featuring the highly utilized Williamsbridge Recreation Center and its impact on young people aired some glaring mistakes on the Norwood center run by the New York City Parks Department. 

Intended to promote the center in partnership with the Parks Department, the ad features multiple youth, who are presented as representing the Bronx, described as a “Williamsburg local.” Though it is a popular area of Brooklyn, there is no Williamsburg section of the Bronx. There was once a Williamsbridge section of the Bronx, which is now known as Norwood. 

The mistakes didn’t stop there.

In a Twitter post that was taken down following our inquiries, Nike misspelled the name of Recreation Specialist Tatiana Lewis (the name is spelled differently in the video) and referred to the Williamsbridge Oval Rec Center as the “Williamsburdge Oval Rec Center.” Williamsburdge is not a section of the Bronx either. 

The Nike ad is part of its “All For 1” campaign that involves distributing its popular Air Force One sneaker to community organizations and activists, in support of their missions.The intent of the campaign is not clearly expressed in the commercial. Nike has an estimated value of $15 billion, according to Forbes magazine. 

Williamsbridge Oval Recreation Center gets its name from the area Norwood was once known as. The former is named after 18th century landowner John Williams. 

Nike did not return an email seeking comment.

Welcome to the Norwood News, a bi-weekly community newspaper that primarily serves the northwest Bronx communities of Norwood, Bedford Park, Fordham and University Heights. Through our Breaking Bronx blog, we focus on news and information for those neighborhoods, but aim to cover as much Bronx-related news as possible. Founded in 1988 by Mosholu Preservation Corporation, a not-for-profit affiliate of Montefiore Medical Center, the Norwood News began as a monthly and grew to a bi-weekly in 1994. In September 2003 the paper expanded to cover University Heights and now covers all the neighborhoods of Community District 7. The Norwood News exists to foster communication among citizens and organizations and to be a tool for neighborhood development efforts. The Norwood News runs the Bronx Youth Journalism Heard, a journalism training program for Bronx high school students. As you navigate this website, please let us know if you discover any glitches or if you have any suggestions. We’d love to hear from you. You can send e-mails to norwoodnews@norwoodnews.org or call us anytime (718) 324-4998.

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