Perhaps this commercial should’ve done some fact-checking before releasing this video out.
A heartwarming commercial by Nike featuring the highly utilized Williamsbridge Recreation Center and its impact on young people aired some glaring mistakes on the Norwood center run by the New York City Parks Department.
Intended to promote the center in partnership with the Parks Department, the ad features multiple youth, who are presented as representing the Bronx, described as a “Williamsburg local.” Though it is a popular area of Brooklyn, there is no Williamsburg section of the Bronx. There was once a Williamsbridge section of the Bronx, which is now known as Norwood.
The mistakes didn’t stop there.
“The fact that I am giving children the opportunity to express themselves, I really look forward to that every day.” Tatiyana Lewis is a Recreation Specialist providing programming for youth of all ages at Williamsburdge Oval Rec Center. All for the Bronx. #AllFor1 Watch here. pic.twitter.com/TVK2Eu4AUA
— Nike NYC (@NikeNYC) December 11, 2019
In a Twitter post that was taken down following our inquiries, Nike misspelled the name of Recreation Specialist Tatiana Lewis (the name is spelled differently in the video) and referred to the Williamsbridge Oval Rec Center as the “Williamsburdge Oval Rec Center.” Williamsburdge is not a section of the Bronx either.
The Nike ad is part of its “All For 1” campaign that involves distributing its popular Air Force One sneaker to community organizations and activists, in support of their missions.The intent of the campaign is not clearly expressed in the commercial. Nike has an estimated value of $15 billion, according to Forbes magazine.
Williamsbridge Oval Recreation Center gets its name from the area Norwood was once known as. The former is named after 18th century landowner John Williams.
Nike did not return an email seeking comment.