The newly opened Women’s Center at A&O Surgical Supply on East Gun Hill Road at Putnam Place is unique in the Bronx — it is the only store in the borough that caters solely to women with breast cancer.

The Women’s Center specializes in selling all-women products, such as bathing suits with special pockets for prosthesis and skin lotions for those going through chemotherapy.

All of the employees on staff are certified to fit customers for customized mastectomy bras, wigs and hats.

“I feel it is more warm, [and] inviting to women,” says owner Dennis O’Brien. O’Brien knew he wanted to have products that were both stylish and comfortable, and allowed women to express their femininity. “We want to be the resource for the post-mastectomy patient in the Bronx,” he said.

It helps being located down the street from Montefiore Medical Center. O’Brien says the new store has already enjoyed solid business. Women shopping there have said they feel more comfortable buying products there than at other places, O’Brien says.

 “They feel more comfortable buying bras here than at Victoria’s Secret,” said Dorca Soto, an employee at the store. “They get a better fit.”

It’s also a place women can go and share their stories, gain new friends and support along the way, Soto says.

“They are able to discuss the same experiences,” says Soto.

Ed. note: Women’s Center at A&O Surgical Supply is located at 264 E. Gun Hill Rd. For more information, call (718) 654-1882.