The award-winning Norwood News is pleased to announce that Vivian R. Carter has joined the paper as advertising representative.  Carter is now reaching out to local businesses and not-for-profit groups to boost the benefits of advertising in the local newspaper that has been serving the northwest Bronx since 1988.

“I’ve always admired the history and mission of the Norwood News,” she said. “Local newspapers serve an important purpose, particularly in areas like this that would otherwise be overlooked.  Under the direction of our editor, David Cruz, this paper quietly does its job of producing quality news for an unassuming corner of the borough that is also home to powerhouse institutions—from Montefiore Hospital and Fordham University to the Wildlife Conservation Society and the New York Botanical Garden. What a great cultural legacy!”

Carter is meeting with businesses, large and small, to help them craft messages and packages of print and online ads to reach their target audiences.  From a simple business directory listing to a full-page color ad on the back page, she handles all the details to make it happen.

Carter comes to the Norwood News with extensive media education and experience—she has a bachelor’s in journalism from Northwestern University, plus graduate degrees from Fordham University and Brooklyn College.  She worked for Times Mirror Publishing and later, for The Wave in Rockaway Beach, where she generated hundreds of thousands in sales, helping to launch ad campaigns for some of the peninsula’s hottest new restaurants, condominiums, health providers and fitness clubs.  She also wrote a column on local non-profit cultural, recreational and ecology groups, and created the area’s first local events blog, Oy Vey Rockaway. In 2012, her book, Images of America: Rockaway Beach, was published by Arcadia.

Carter traveled extensively after Superstorm Sandy’s devastation, and recently decided to move to the Bronx.  “The northwest Bronx has excellent medical services, fabulous parks and cultural programs at the numerous college campuses, libraries and museums, awesome transportation options, and stunning architecture.  What more could you want? Oh, great food!”

Carter is a fan of Arthur Avenue, enjoys an occasional Gun Hill stout at Bronx Ale House, likes to attend concerts at Lehman and view the monuments at Woodlawn Cemetery.  In addition to selling advertising, she teaches architecture and design workshops in schools and libraries in Westchester and the five boroughs. She is also a licensed New York City sightseeing guide, and conducts tours for the Municipal Art Society of NYC.

Carter will be leading a free walking tour called “Way Out in Norwood: 8 Bronx Landmarks in 2 Hours,” on Sunday, May 3, from 1 to 3 p.m., rain or shine.  If you’d like to join her for the tour, you can register online at www.mas.org/janeswalk/. Meet at the Mosholu Parkway station of the 4 train (bottom of staircase on west side of Jerome Avenue) at 1 p.m.  One of the stops on the tour will be the Reservoir Keeper’s House at 3400 Reservoir Oval East, home of the Norwood News.