“Money, sex. Those are the two most private things for most people,” so when trying to win new clients you need to be careful, said Mr. Kenneth Fisher, founder and chairman of Fisher Investments, according to a report by Business Insider. He said, “It’s like going up to a girl in a bar … going up to a woman in a bar and saying, hey, I want to talk about what’s in your pants.”

These statements are from a man that you might have seen on the TV or heard on the radio, offering his free Investment books. He’s been around for over four decades! In the last two weeks, the New Hampshire Retirement System voted to end its $239 million relationship with Fisher Investments. Fidelity also announced recently it also would end its relationship with Mr. Fisher. The firm had managed $500 million for Fidelity’s Strategic Advisers Small-Mid Cap Fund.

Thus far, since these comments were made two weeks ago at an industry conference, over six institutions have let Mr. Fisher go as their plan sponsor. What might be a bit crazy, though, is since Mr. Fisher was managing up to $95 billion a month ago, sadly this only represents a two percent decline in asset value.

But enough in annual commissions, (roughly $400,000) for him to make a one-time statement: “Some of the words and phrases I used during a recent conference to make certain points were clearly wrong and I shouldn’t have made them. I realize this kind of language has no place in our company or industry. I sincerely apologize.”

Now comes the real key: It looks like, according to the above chart that the radio and TV ads over the decades have worked well for him and his firm. Will individual investors get rid of him? Keep him? Or do they even understand what is going on? Or does it even matter?

For institutions, we see it does! For individual investors, it’s going to be interesting to see, which is why you will probably never see or hear another statement from him again, except for those TV, radio, and FREE books.

Professor Anthony Rivieccio, MBA PFA, is the founder and CEO of The Financial Advisors Group, celebrating its 24th year as a fee-only financial planning firm specializing in solving one’s financial problems. Mr. Rivieccio, a recognized financial expert since 1986, has been featured by many national and local media including: Kiplinger’s Personal Finance, The New York Post, News 12 The Bronx, Bloomberg News Radio, BronxNet Television, the Norwood News, The West Side Manhattan Gazette, Labor Press Magazine, Financial Planning Magazine, WINS 1010 Radio, The Bronx News, thisisthebronX.info and The Bronx Chronicle. Mr. Rivieccio is also currently an Adjunct Professor of Business, Finance & Accounting for both, City University of New York & Monroe College, a Private University. Financial Focus Interactive is now an app and a place where one can: Read, Listen, Watch Talk & Learn about Financial Solutions with like minded people and a live financial advisor. Financial Focus Interactive app can be found on the Google Play Playstore or on or internet app at: https://www.financialfocus.app For financial assistance, Anthony can be reached at (347) 575-5045.