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Business, But Not as Usual in Norwood

 

Ricky Rodriguez disinfects a table surface at Craft Empanadas in the Norwood section of the Bronx on Thursday, Apr. 9, 2020 as his wife, Shary (wearing mask), looks on. They have owned and operated the food outlet since June 2018.
Photo by José A. Giralt

As a steady stream of customers enters Craft Empanadas on East Gun Hill Road, the blue tape on the floor reminds them to stay six feet apart. “We are an essential business and I’m happy we can stay open,” said Ricky Rodriguez.

 

Along with his wife, Shary, the couple prepare 188 different flavors of empanadas at the Norwood location that opened in June 2018. Although happy to stay open for business, Rodriguez acknowledges that the restrictions associated with the coronavirus have severely reduced his daily sales. “Before, we used to average about 400 empanadas a day, but now we sell about 100 a day in-store,” Rodriguez said.

 

Using food delivery services like Uber Eats, Grub Hub, and Door Dash have helped offset some of the lost revenue, but Rodriguez still had to lay off two employees. “It’s tough because they [the delivery services] take 30 percent and I haven’t raised my prices to compensate,” he said.

 

Operating under such unusual circumstances, it is understandable that some business owners feel anxious about staying open.  Councilman Andrew Cohen has a direct message for Norwood’s business owners, “Don’t panic”.

 

In a phone interview with Norwood News, Cohen addressed the current state of anxiety permeating among the business community. “I want the public to know that nothing [negative] is going to happen right now,” he said. “The courts are closed. I talk regularly to the [Jerome Gun Hill] BID.”

 

Since Mar. 15, Cohen has been sending out daily community update emails on COVID-19. They have included a wide range of topics from announcing the location of new testing facilities to information on free webinars for small business owners. Residents can sign up for the emails here.

Ricky Rodriguez
Ricky Rodriguez disinfects the front door at Craft Empanadas in the Norwood section of the Bronx on Thursday, Apr. 9, 2020 as his wife, Shary, helps. They have owned and operated the food outlet since June 2018.
Photo by José A. Giralt

Accounting and tax preparation services are also deemed essential businesses. Klajd Gazulli owns and operates Main Street Group Holdings in Norwood. Prior to the COVID-19 shelter-in-place restrictions, he would see many of his clients at his office. Now, all his consulting work is done online. “I’ve told clients not to come in but emailed them that we are open for business,” Gazulli said.

 

The week leading up to the annual tax filing deadline of Apr. 15 would usually be very busy for Gazulli. He’s hopeful that because the federal government has extended the deadline to Jul. 15, he will have time to make up for lost business. “It’s hard to quantify how much business I’ve lost because of [COVID-19] because every year I do lose some customers due to other reasons, but business is down compared to last year,” he said.

 

Another resource for local businesses is the Bronx Small Business Development Center (SBDC). Clarence Stanley is the regional director for SBDC at Lehman College. Stanley worked for Citibank in the Bronx for almost 30 years as a bank manager and loan officer. “We [SBDC] are here to help in any way possible,” Stanley said.

 

The center is located at Lehman College but Stanley and his staff of four now do their work remotely. His advice for business owners is, “Be patient”.

 

“There are options out there, like the SBA loan program with $10,000 upfront at 3.75 percent,” said Stanley.  He also suggests businesses reach out to their banks and explain their current situation in an effort to seek financial relief. If that does not work Stanley recommends new ways of thinking when it comes to financing a business. “Some banks only work with their customers, but there are even options in reaching out to not-for-profit [organizations] and faith-based [groups],” he said.

 

Some business owners, including Rodriguez, try to see the silver lining during these tough economic times. “We all have to hang in there and be safe,” he said. “I look at this time [as ideal] for family bonding.”

 

Welcome to the Norwood News, a bi-weekly community newspaper that primarily serves the northwest Bronx communities of Norwood, Bedford Park, Fordham and University Heights. Through our Breaking Bronx blog, we focus on news and information for those neighborhoods, but aim to cover as much Bronx-related news as possible. Founded in 1988 by Mosholu Preservation Corporation, a not-for-profit affiliate of Montefiore Medical Center, the Norwood News began as a monthly and grew to a bi-weekly in 1994. In September 2003 the paper expanded to cover University Heights and now covers all the neighborhoods of Community District 7. The Norwood News exists to foster communication among citizens and organizations and to be a tool for neighborhood development efforts. The Norwood News runs the Bronx Youth Journalism Heard, a journalism training program for Bronx high school students. As you navigate this website, please let us know if you discover any glitches or if you have any suggestions. We’d love to hear from you. You can send e-mails to norwoodnews@norwoodnews.org or call us anytime (718) 324-4998.

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