Bronx Borough President Ruben Diaz, Jr. kicked off Bronx Week 2012 on Monday with a celebration and press conference at borough hall. As you can tell by the video above, the Beep is all kinds of fired up about this year’s event, hyping the borough’s assets and attractions with some help from Montefiore’s Nicole Hollingsworth (the medical center is one of the events chief sponsors) and jazz artist Valerie Capers, a Bronx Walk of Fame honoree. The Bronx Brewery, Mike Greco from Mike’s Deli on Arthur Avenue and borough historian Lloyd Ultan also make an appearance. At the same time, Diaz’s team released its Bronx Week television commercial (below), which features shots of the Bronx and the BP framed by swirling, psychedelic graphics that may or may not cause you to travel into the future. Bronx Week officially starts Friday, May 12 and culminates with parade and festival on Mosholu Parkway, Sunday, May 20. For a complete listing of Bronx Week events, click here.