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ADVERTORIAL: H.I.M Health Foods Beyond Survival Spotlight

THE NEW AWNING at H.I.M. Health Foods at 3916 White Plains Road in Wakefield, The Bronx, on February 24, 2025.
Photo by Ariel Pacheco

H.I.M. Health Foods, located at 4374 White Plains Road in Wakefield, has been serving the community it’s health-related needs since 1997. The Jerome Gun Hill BID’s Beyond Survival program recently provided H.I.M. Health Foods with a newly updated awning.

 

“Everybody loves it!” said owner Kent Jarvis. “The BID did a beautiful job with it. Everybody is noticing it.” He added, ‘It stands out more than what I had before. It was a quick process and took about a week.”

 

The Jerome Gun Hill BID’s “Beyond Survival” program helps small businesses grow and succeed long-term. MPC plays a key role by connecting businesses like H.I.M. Health Foods to valuable resources that help foster their growth. H.I.M. Health Foods originally opened up because Kent wanted to help bring healthier options to the community.

 

“When we started we wanted to do a sort of empowerment movement for our people in our community,” said Kent. “So, we came together and we held a meeting with a bunch of our friends before it dwindled down to four of us and we got into business.” Kent added that he wants to inform people about how important their health is, along with giving them the resources to help improve it.

 

“The main thing I would like people to take away is that health is wealth,” he said. “I focus on helping people become more aware of their health. I let customers know they can heal themselves by eating right, and taking some of the herbs. I just want to give them awareness of their health.”

 

Kent says the most popular items he sells are herbs, but that customers love the store’s vegan food as well. “My favorite part of everything is helping people,” he said. ‘When people see the results, I like that. We are community-based. We are for the community and we engage in the community and we are here for the community.”

 

H.I.M. Health Foods is open Monday-Saturday from 11 a.m. to 7.30 p.m. and is your source for vegan food in the local Wakefield community!

 

Welcome to the Norwood News, a bi-weekly community newspaper that primarily serves the northwest Bronx communities of Norwood, Bedford Park, Fordham and University Heights. Through our Breaking Bronx blog, we focus on news and information for those neighborhoods, but aim to cover as much Bronx-related news as possible. Founded in 1988 by Mosholu Preservation Corporation, a not-for-profit affiliate of Montefiore Medical Center, the Norwood News began as a monthly and grew to a bi-weekly in 1994. In September 2003 the paper expanded to cover University Heights and now covers all the neighborhoods of Community District 7. The Norwood News exists to foster communication among citizens and organizations and to be a tool for neighborhood development efforts. The Norwood News runs the Bronx Youth Journalism Heard, a journalism training program for Bronx high school students. As you navigate this website, please let us know if you discover any glitches or if you have any suggestions. We’d love to hear from you. You can send e-mails to [email protected] or call us anytime (718) 324-4998.

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